I know it was few months back but at the MTV video music awards I noticed Yves Saint Laurent was popping up all over the place on the guys. I actually like the styling on Justin Bieber above with the tux jacket, YSL pendant, gold chains and red denim. Not a fan of the leopard print sneakers though!!!
Here is Big Sean in a £3,000 YSL mock neck sweater cardigan paired with a vintage gold Versace belt and Rolex. I do like aspects of urban hip hop fashion when it comes to dressing down and being in casual mode i.e. the baseball caps, loose fit jeans and high tops. Also from a stylists perspective I like the way that by adding to the basic hip hop look of a baggy tee and denim, a real high end luxury piece like this zip up takes it to another level.
As a brand theYSL logo is recognisable around the world and I have to say its a clever move targeting the US and the hip hop market to advertise the brand. Watch out for US stars and celebs showing off the famous three letters..
Kevin Hart with YSL logo belt and trainers at the MTV awards.
The YSL malibu sneaker.
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